It is not only the next stride in advancing cannabis normalization, but the pioneer for a new, informed scientific revolution that reflects the resources and values of the current societal atmosphere. This model focuses not on the conventional Indica/Sativa binary we function on today, but instead dives deep into chemotypes to determine effect. They will discuss their monumental efforts to bring forth increased education, product knowledge, and business training programs for those who wish to elevate their organization and presence in this competitive, flourishing industry.